Saturday 14 January 2012

Sunday 15th January, 2012 - Wispa

Somewhat of a cult chocolate bar, this one. But what's the big deal?


I'm sure you all know the story, but just in case - Wispa was discontinued in 2003, to be replaced with the Dairy Milk Bubbly, to fit in with the rest of the product range. However, people were sadly not clever enough to pick up on this subtle change, and rioted, until Cadbury brought the humble Wispa back for good in 2008 (following a limited edition run in 2007).

I really can't understand why so many people are so mad on this bar. Don't get me wrong, it's not terrible, but there's so many better chocolate bars out there... YouTube videos were made, internet forums and groups set up, and fans of the bar even stormed the stage at Glastonbury in 2007 in an attempt to have their voices heard. Seems a bit of an odd choice to me, but I guess it worked.

The chocolate is not bad, though not as good as Dairy Milk. The texture is quite nice though. The bubbles are much more subtle than those in an Aero, for example, and this gives it a certain smoothness.

In 2007, 41 million bars sold out in 18 weeks. This means that they were being sold at a rate of 4 bars per second. Quite impressive!

1 comment:

  1. Wispas are loads better than the bubbly Dairy Milk. That was an imposter and was infinitely inferior! Wispas are my favourite :)

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